Pediatric Power Website Design

Designed and deployed the website for a pediatric physiotherapy practice, helping connect children to care

Project Type: Brand and Web Design

Role: Freelance Web Designer

Tools: Figma, Wix

Duration: 6 months

The Challenge

Context: Pediatric Pelvic Power needed a visual identity and website that could communicate expertise in pediatric pelvic health while feeling warm, welcoming, and approachable to families.

Goal: Create a brand and website that felt professional, trustworthy, approachable, and kid-friendly

The Question

"How do I retain trust in the practice while being approachable to parents and guardians?"

Visual Direction Exploration

Creating the Brand

Crafting the Logo

First Concept

The first concept of the logo was crafted by factoring in the client's idea and making it into a tangible design. The first logo emphasized consistency for integrity, a tagline for context, and an empowering design of the superhero adult and child.

Final Exploration/Ideation

Although the first concept of the logo reflected the practice accurately, it was too visually cluttered and required the "pelvic" word to be removed. The client requested logos that could also be used as merchandise, so I opted to streamline the design by having a central focus and emphasizing the name of the practice.

Transformation Into a Website

Version 1.0

Version 1.0 was visualized with hearts as the main motif, emphasizing care. The website featured the consistent brand color scheme to display integrity and carefully planned design.

Version 1.5

Version 1.5 showed the new logo, establishing the practice's identity. Iconography was implemented for easy navigation, and spacing choices guide the user towards applicable buttons.

Version 2.0

Version 2.0 reduced the cognitive load of the website by reducing unnecessary links/texts, streamlining the logo, and increasing consistency in spacing and size.

Impact

70+

Patients Reached for Pediatric Care

Deployed

↗ Pediatric Care Website

Reflection and Learning

UX Writing for Healthcare Services

While working with the stakeholder of the practice, I learned how to effectively communicate for healthcare-related services in my design. Given feedback helped me grow not only as a designer but also as a writer that is sensitive to various groups of people.

Communicating Design Details

In this project, I created a 0->1 experience with little previous design inspiration at my disposal. Asking educated questions, communicating consistently and truthfully, and being open to feedback all were skills that were strengthened by creating this website.

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Bhavya Aplash

Thanks for stopping by! Contact me at aplashbhavya@gmail.com

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