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Pediatric Pelvic Power

PediatricPelvicPowerLogo.png

Project Type

Website and Brand Design

Date

Fall 2024

Role

Web Designer

Link

pediatricpelvicpower.com

scroll down to see more about the project

Project Overview

Pediatric Pelvic Power is an at-home pediatric physiotherapy initiative that needed a user-friendly and informative website to connect caregivers with local child-focused therapy services. Over a 3-month timeline, I led the design and development process—from initial research to full website deployment—with a focus on clarity, accessibility, and a friendly interface.

Research and Discovery

I conducted a call with the client to clarify their goals:

  • Help caregivers easily understand services offered

  • Enable appointment scheduling through the site

  • Develop a friendly and professional visual identity

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The client also provided competitor websites, which I used for comparative research and to identify layout patterns and content structures that resonated with similar audiences.

Ideation and Branding

I created a branding document to capture the client's preferences for color palette, tone, and typography. I also:

  • Ideated and iterated on a logo in close collaboration with the client

  • Conducted visual style explorations to establish a tone that was gentle, approachable, and trustworthy

  • Used insights from competitor research to inform layout and navigation strategy

PPP Branding Document

Design and Development

  • Created multiple high-fidelity wireframes in Figma focused on simple and responsive design

  • Hosted bi-weekly feedback sessions with the client to refine layouts and content

  • Designed and deployed the website, ensuring compatibility across devices

  • Developed the site with a clear hierarchy to help users find what they need quickly

Final landing page through development in Figma

Usability Testing

  • Conducted multiple comprehensive usability tests with users

  • Gathered feedback on clarity, navigation, and task completion (e.g., finding services, booking an appointment)

  • Implemented suggestions (such as making the booking section easier to find) that led to an improvement in navigation efficiency, based on post-test satisfaction scores and observed task flow success.

Reflection and Learning

  • Gained valuable experience designing for a healthcare-related audience and translating sensitive subject matter into approachable, accessible design

  • Learned the importance of collaborative client communication and iterative feedback cycles in a professional design process

  • In the future, I would like to conduct more tests to gather more specific metrics on how design changes affected usability.

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